Harper James Release Planner
Assets
Song (soundcloud/spotify)
Art
Video (canvas/music video)
Website
Socials
Bio
Press Release for the SongPress Quotes
One Sheet
Organic Growth / Word of Mouth - Make good music, be an artist so that it sells itself, tell your friends and followers, come up with cool contests, be creative.
Content + Algorithm - Use the pacing and amount of content to get algorithms to automatically increase your reach. A lot of content on a regular basis.
Influencer Marketing - use your own social media pages and other bigger influencers to shout out, share or pitch.
Traditional PR - build clout credibility and trust in the industry and among the taste makers and hope it trickles down to fans by getting journalists and gatekeepers to give you their stamp of approval.
Curator Pitching (playlist, radio, youtube) -pitch directly to modern day DJs (playlisters, youtubers)
Direct Marketing - use social media advertising to target potential fans and drive traffic to your sites, as if you were a small business.
other
Sync - Get your music placed --youtube/TV etc…
Tour - What a headache lol
Tactics
Facebook ads
Social Pre-Save Campaign
Social Share Campaign
Email/DM Direct Pitch Campaign
Playlist Gate (daily playlist)/Follow Gates
Press Release for the SongPress Quotes
One Sheet
Distribution
Passive
Active
Third Party
Submithub -- yes (playlist and press) ($30-100) B+ 1x per release
Daily Playlist -- (Free) C+ 1x per week
Musosoup -- yes ($10) C+ 1x perrelease
Indiemono-- B+
https://workhardplaylisthard.com/ B (playlist push cousin free version)
For the love of bands C
Soundplate -- C
Outsourcing $$
Playlist Push-- editorial pitching
Noiseleash-- digital marketing
Omari -- digital marketing and editorial pitching
Daily Playlist
Enforce media
Hypeddit - link tool for gates and pre saves etc
Fanfaves
AMW GROUP